What a great demo prompt looks like

A prompt is a short script attached to the exact spot you're demoing. Done well, it tells you what to show, what to say and why it matters to this buyer. Done badly, it's a paragraph you can't read mid-sentence.

Here's the difference, using a pricing page as the example.

Hard to use live

Craft a value-driven explanation of the pricing tiers that highlights ROI, addresses budget concerns and transitions smoothly to the next section while building rapport.

Easy to use live

“Most teams your size land on Business. It's the plan that gives back the 6 hours a week you mentioned.”

The first one is an instruction to the rep. The second one is what the rep actually says. That's the whole game.

Five rules

Write the spoken line. One or two sentences, in your own voice. If you wouldn't say it out loud, rewrite it.
Lead with ROI. Connect what's on screen to a result the buyer cares about: time saved, revenue gained, costs cut or risk reduced. Use their numbers when you have them.
Put it on the element you'll point at. Right-click the price, the chart or the button, not the top of the page.
One prompt per moment. If a page has three moments, use three prompts. Each one should be readable at a glance.
Include one specific. A number, a customer outcome or a question to ask. Specifics are what make a demo land.

Using AI to write them

If you have your ChatGPT or Claude write prompts, give it these rules. Better yet, use our PromptVu brief. It tells your AI to match your tone, build a knowledge base about what you sell and keep every prompt focused on the buyer's ROI.